Privacy Policy

Last Updated: 22-11-2025

This Privacy Policy describes how merikart.com (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from the Site.

Information we collect

To fulfill your order, improve your experience, and provide customer support, we collect several types of information from and about you.

Information you provide to us directly:

Account registration:Name, email address, phone number, and password.
Order processing:Billing and shipping addresses, payment information (credit/debit card numbers, other payment method details), and proof of address where required.
Communications:Information you provide when you contact us for customer service or fill out forms.

Information we collect automatically:

Device and usage data:Internet Protocol (IP) address, browser type, operating system, pages viewed, time spent on pages, and referring/exit pages.
Cookies and tracking technologies:We use cookies, web beacons, and other tracking technologies to personalize your experience, analyze trends, track user movement, and gather demographic information. You can manage your cookie preferences in your browser settings.
Behavioral data:Purchase history, product preferences, and browsing behavior.

How we use your information

We use the information we collect for various purposes in accordance with Indian law.

To provide and manage services:To process and fulfill your orders, manage your account, and provide customer support.
For communication:To send you transaction-related updates, newsletters, and promotional offers. We will obtain your specific consent (“opt-in”) for non-transactional communications.
To improve the site:To analyze trends, enhance our website and services, and develop new features.
For business operations:To manage business transfers, for purposes like data analysis, and to identify usage trends.
For security and fraud prevention:To protect our website and customers from fraudulent transactions and other illegal activities.

Data protection and processing

As a “Data Fiduciary” under the DPDP Act, 2023, merikart.com is accountable for the personal data we process.

Consent:We will obtain your free, specific, informed, and unambiguous consent before processing your data. You can manage or withdraw your consent at any time.
Data minimization:We only collect and process personal data that is necessary for the specified purpose.
Retention:We will not retain your personal data for longer than is necessary to fulfill the purpose for which it was collected, unless required by law.

Sharing your personal information

We do not sell, rent, or trade your personal information. We may, however, share it with third parties who help us operate our business.

Service Providers:We share information with third-party service providers, including payment gateways Razorpay, logistics and delivery partners Shiprocket, and marketing platforms Google Analytics, advertising partners google Ads. These service providers are legally bound to protect your information and can only use it to perform the services we have hired them for.
Business transfers:Your personal information may be transferred in the event of a merger, sale of company assets, or acquisition.
Legal requirements:We may disclose your information if required to do so by law or in response to a valid request from a government authority.

Children’s privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children without obtaining verifiable parental consent. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

Your data protection rights

The DPDP Act, 2023 grants you certain rights concerning your personal data.

Right to Access:You have the right to request a summary of the personal data we hold about you.
Right to Correction:You can request that we correct any inaccurate, incomplete, or misleading data.
Right to Erasure:You can request the erasure of your personal data, unless its retention is required by law.
Right to Grievance Redressal:You have the right to complain to the Data Protection Board of India.

Security of your information

We implement reasonable security practices to protect your personal information from unauthorized access, use, and disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to this privacy policy

We may update our Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.